Lateral thinking- Ideation-Scamper packaging
Lateral thinking
Lateral thinking is an indirect and creative approach to problem solving. It is not the traditional approach, whereby step-by-step logic is used. It’s moving beyond the obvious or expected, using your imagination to look at a problem in a new way, for a fresh solution
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Ideation
Ideation is the creative process of creating new ideas. There are various ideation techniques: mind mapping, brainstorming, and sketching, to name a few.
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Scamper packaging
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