Brand Positioning and brand identity understanding Identity and ideals

Look at the following logos and explain in your own words what you consider their identity to be (do this for each one).

Louis Vuitton

Louis Vuitton is a luxury brand that appeals to prestige, aspiration, and economic well-being is an iconic brand and is a  globally recognized brand. After reading the story of Louis Vuitton the first thing that catches my attention is the determination he has from the first moment, He comes from a very humble family, and he lost his family at a very young age, this event marks the beginning of his journey,  at an early age he had to start working in order to survive, he traveled all over France for work. It was then at the age of 16 that he arrived in Paris and began to work as an apprentice to a trunk craftsman. over time the trunks designed by Louis Vuitton began to be very recognized and appreciated all over Paris. When he realized that he had already learned everything he had to learn,  and having earned enough money decided it was time to open his own company, which was founded in 1854 as a workshop where he continued to manufacture suitcases and trunks.  

At that time the luggage was transported in carriages, boats, and trains.   the suitcases and trunks should be resistant and robust, in such a way that the things inside did not break or be damaged. at the time the trunks were rectangular and were more practical and functional. that shape was the most used which was much easier to stack and transport. Louis Vuitton decided then to design trunks that were more resistant and more beautiful than those on the market. His designs were so beautiful and efficient that over the years he got to work for the royalty.  his designs were acclaimed by influential and powerful people and other illustrious characters. These people quickly began to acquire and use his products, and in this way, the company of Louis Vuitton began to obtain more and more prestige. over time the company was getting closer and closer to the fashion industry.

 

The Louis Vuitton brand and the famous Monogram LV are among the most valuable brands in the world. According to a study by Millward Brown, in 2010 it ranked number 29 in the ranking of the most valuable brands in the world. With more than a century of history.The Monogram was a revolutionary for its time. This particular and personal signature was immediately associated in memory and became a universal symbol of modernity. In the hands of Georges Vuitton, the Monogram was one of the first brand image actions and a decisive signal that anticipated global culture.

¿Quién diseñó el Monogram de Louis Vuitton? (graffica.info)

Spacious and resistant, a width of 30 cm, continuous print of the distinctive LV monogram, closure in one direction, padlock on one side, Vachetta leather handles, a single bag inside, and a structure with very little rigidity; this is how Louis Vuitton went from packing the essentials of ocean liners to everyday objects. But something was still missing… it is here that Audrey Hepburn would help complete the formula of the immortality of the it-bag in 1959 when she asked Henry Vuitton — Louis Vuitton’s great-grandson and Commercial Director at the time — to make a smaller version. A few centimeters less and the number 25 was made a sacred measure, going down in history as an infallible accessory in the closets of personalities such as Sophia Loren and Naomi Campbell.

 

Ninety years later, the Speedy is still an object of desire. The reason for the change from “Express” to its popular name? A reference to the rapid economic growth and travel culture. And yes, apparently life continues to pass at full speed, but what is certain is that few things remain. So there’s no better way to feel the passage of time than through the soft Vachetta of a Speedy’s handles.